Posted by: caponturist | November 1, 2013

TAM Materyalleri

Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research

Icek Ajzen Martin Fishbein


Research on the relation between attitude and behavior is examined in light of
the correspondence between attitudinal and behavioral entities. Such entities are
defined by their target, action, context, and time elements. A review of available
empirical research supports the contention that strong attitude-behavior relations
dre obtained only under high correspondence between at least the target and
action elements of the attitudinal and behavioral entities. This conclusion is
compared with the rather pessimistic assessment of the utility of the attitude
concept found in much contemporary social psychological literature.

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